It started with a pendant—and a feeling.
While on vacation in Spain, our founder Lil stumbled across a piece of jewelry that stopped her in her tracks. It wasn’t just beautiful. It meant something. In that moment, an idea took hold: what if every pendant could hold a message, a memory, or a little piece of your heart?
Back home, Lil began to design. She wasn’t new to building a brand with love; she and her mother had once run a beloved English muffin company in the Boston area, but this next chapter felt different. It was more personal, more creative. She let her imagination guide her, and the first few LOLA designs were born.
LOLA stands for Love One, Love All - a phrase that perfectly captures the spirit behind every piece we make. It's a reminder to lead with kindness, embrace connection, and celebrate the relationships that shape us. (And yes, Lil did briefly consider naming the brand after "Longitude and Latitude" to honor her love of the sea, but Love One, Love All had a magic she couldn’t shake.)
Every LOLA piece starts with a story. A quiet moment of strength. A bond between two people. A message you want to carry close. Our jewelry is made to honor all of that - and more. Designed with intention and brought to life by skilled artisans around the world, these pieces are keepsakes, crafted to be gifted, layered, cherished, and worn with heart.
Whether you’re drawn to a symbol of hope, a splash of color, or a charm that speaks directly to your soul, LOLA is here to help you express something real. Something joyful. Something you.
We’re proud to be a woman-founded, woman-led brand with boutiques in New England and a growing community of LOLA lovers nationwide who keep inspiring us with their stories. And while we’re always dreaming up what’s next - new colorways, new apparel, new ways to celebrate your journey - we’ll never stray from our core mission: to spread love, kindness, and connection through meaningful design.
LOLA & Company is more than jewelry. It’s a feeling.
And we’re so glad you’re here.
From our start in Boxford to this historic Middleton home in 2018, LOLA continued to grow and shine.
LOLA found its next chapter of inspiration here in Middleton beside Richardson’s Dairy.
Our Middleton headquarters, formerly known as the Jacob Fuller House circa 1714, marked a meaningful milestone in LOLA’s story.
In October 2022, LOLA moved into our new Rowley, MA headquarters, a space that reflects our growth, creativity, and heart.
A peek behind the scenes of where our team dreams, creates, and connects every day.
From concept to creation, this is where the spirit of LOLA truly shines.
Meet the LOLA & Company Team
Lilith Guerrera, Founder & President
Founder and creative force behind LOLA & Company®, Lilith designs jewelry rooted in love, resilience, and connection. Inspired by her New England roots and deep love of the ocean, she creates each piece with heartfelt intention. What began as a creative outlet has grown into a passion for crafting meaningful jewelry that honors memories, marks milestones, and reflects the people and places we hold close.
Laura Brewer, CEO
FAVORITE PIECE: Daisy Pendant
Laura keeps LOLA & Company® running smoothly, managing daily operations for both headquarters and our Love Shack & LOLA boutique stores. As the go-to contact for sales reps, retailers, and team members, she’s everywhere—from the office to markets. Off the clock, she’s living the sunny lake life, mixing metals in her bracelet stack, tending her garden, and binging Bridgerton, Peaky Blinders, and Ransom Canyon.
Meagan Ginley, Director of Marketing
FAVORITE PIECE: Angel Wings Pendant
Meagan has been with LOLA & Company® for almost ten years and now leads all things marketing—from social media and catalogs to brand communication. Known for her creativity and team spirit, she’s also pitched in everywhere from customer service to retail. Off the clock, she’s all about the beach, cocktails with friends, and downtime with her husband, three amazing kids, and two lovable dogs.
Talia Carbone, Marketing Coordinator
FAVORITE PIECE: Octopus Pendant
Talia brings creativity and fresh energy to LOLA & Company®’s marketing team, always ready with a great idea—and a great accessory pairing. She loves styling the Octopus with other coastal charms like the Shell and Sand Dollar. Off the clock, she’s all about Love Island, lemon drop martinis, and baking banana bread—reminding us that life is equal parts fun and growth.
Nicole Williams, Shipping & Inventory Manager
FAVORITE PIECE: Gold 7 Down 8 Up
Nicole is the queen of the layered look, often mixing her favorite 18" and 24" gold chains for effortless style. When she’s not making sure every order ships out smoothly, she’s hanging with her longtime sidekick—Chuck, her 16-year-old ginger cat. She’s also a Stranger Things superfan, counting down the days until the epic finale drops.
Lynda Theriault, Trunk Show Manager
FAVORITE PIECE: Medium Compass Rose Gold
Lynda makes the magic happen behind the scenes of our retailer trunk shows, managing every detail from start to finish. Her dedication has helped make this program a standout success. Based on the North Shore of Boston, she’s happiest when cooking for friends, treasure hunting at flea markets, or cheering on her kids at sporting events—usually with her golden retriever, Tessa, by her side.
Melissa Briggs, Retailer & Office Manager
FAVORITE PIECE: Signature Rolo
Melissa plays a key role in supporting LOLA & Company®’s retail partners, making sure every detail—big or small—runs smoothly. Her energy and precision keep the office humming. Originally from New Hampshire, Melissa now lives with her husband and two teens. Outside the office, she’s always on the move—boating, playing tennis, and spending quality time with family and friends.
Elizabeth Karelas, Customer Service Manager
FAVORITE PIECE: Pineapple Pendant
Elizabeth is the warm, welcoming voice behind LOLA & Company®’s customer experience—always ready to help with a smile. Inspired by her mother’s love of hosting, she proudly carries on the pineapple’s legacy of hospitality. Whether she’s styling her pendant with other favorites or spending weekends surrounded by family, friends, and fun, Elizabeth brings joy and heart to everything she does.
MAKENZIE Liphardt, OFFICE COORDINATOR
FAVORITE PIECE: All-Gold Oyster in White
Makenzie is a bright and friendly presence who brings warmth and personality to every interaction. A self-proclaimed foodie, she loves to cook, unwind with reality TV or a good rom-com, and enjoy espresso martinis with friends. Her go-to comfort meal is Chicken Parmesan. Makenzie began her journey with LOLA & Company® at The Love Shack in Newport while studying at Salve Regina University, returning this past summer before heading home to the North Shore of Boston after graduation.