We've been struggling to keep a secret for months now.
Not because we wanted to keep you waiting - okay, maybe a little - because this one felt too good to just blurt out all at once.
In September, LOLA & Company will be launching something we've never done before - a collection that isn't built around a single design, but around you. Your story. Your symbols. The small, specific details that strung together, spell out exactly who you are and where you've been.
Meet The Signature Collection, a release that reflects who we truly are.
We can't show you all the finished possibilities yet (we really, really want to) - honestly, there are too many to fit on one page. So think of this as a preview instead: just a few of the stories we built this collection to hold.
For the One Who Says It in Initials
You know how sometimes two or three letters say more about you than your whole name does? Like your grandmother's nickname for you, or the initials stitched into an old towel you still won't throw away.
We're working on a way to wear that - some kind of monogram, a script, initials done in a way that feels personal instead of generic. Take a peek and know there's a lot more where that came from.
[Insert Photo Sneak Peek of Initials]
For the One Who Carries a Place With Them
Some people are anchored to a spot on the map in a way that doesn't fully make sense to anyone else - and doesn't need to.
Maybe it's the coordinates of the house you grew up in. Maybe it's the lake your family drives to every August. Maybe it's a hospital, a chapel, a stretch of highway where something in your life quietly turned a corner.
Numbers can hold a place the way words sometimes can't. This collection has a way to wear that, too.
[Insert Photo Sneak Peek of Numbers on Tag]
For the One Who Reads the Sky
There's a kind of person who looks up before they look anywhere else.
They know their rising sign. They can find the North Star without trying. They believe, at least a little, that the sky was keeping notes on the day they were born - and that those notes still mean something now.
If that's you, we built something with you in mind.
[Insert Photo Sneak Peek of Sky/Zodiac]
For the One With a Symbol All Their Own
Every life collects its own small mythology.
A shell from a beach you can't stop thinking about. A dog's paw print, worn smooth into memory. A bee, a wave, a horseshoe, a four-leaf clover pressed flat in an old book. The things that would mean nothing to anyone else, and everything to you.
This collection was built to hold those symbols - dozens and dozens of them, more than we've ever offered in one place.
[Insert Photo Sneak Peek of Some Samples]
We Tried It On Ourselves First
When we were testing the collection ourselves, our team members created their own symbolic Signature Collection designs.
Because this is our most personal work yet, we made sure to live with it, wear it, and love it ourselves first. If we were going to create something truly personal, it had to start with us living in it every day.
One of our designers built hers around the coast she grew up on - a wave, a sailboat, a little lobster tucked in the corner, because apparently you can take the girl out of New England but you can't take New England out of the girl. Someone on our production team went a totally different direction: his jersey number, stacked with a football and his initial, an ode to Friday night lights he still thinks about a little too often.
Our ops lead went full sky-gazer - her sign, a moon, a horseshoe for luck, because she swears she's not superstitious but also won't walk under a ladder. And one of our marketing folks put together something almost embarrassingly on-brand: a cowboy boot, a guitar, and a hat, a tiny homage to the Texas town she'll defend to the death.
None of it was planned out with a stylist or a mood board. People just started picking things that felt true, and somehow every single piece ended up looking completely different - while still, somehow, looking exactly like LOLA.
That's the part we're most excited for you to feel for yourself. Not just what the collection looks like, but what happens when you actually get your hands on it and start building something that's unmistakably yours.
The Wait Is Part of the Gift
We know teasing something without showing it can feel like a small test of patience. Trust us, it’s worth the wait.
The best stories don't hand you every detail up front - they let you lean in a little first. Over the next few weeks, we'll be sharing exactly that: fragments, textures, close-ups of color and metal and shape - just enough to make you start imagining what yours might look like.
Because when we do finally show you the whole thing - your whole thing - we want it to feel less like a launch and more like a recognition. Like something that was already quietly true about you, finally made visible.
Be First to See It
We're opening early access to our email and SMS VIP list before this collection goes anywhere near the public.
That means you'll get:
- The first full reveal of the collection, before anyone else sees it
- Early access to shop on launch day, ahead of general release
- A few surprises along the way we're not putting in writing just yet
